It’s business time.

My new business cards arrived today, and in a world that spends a lot of time trading in digital communication, having something solid to hold was the moment that this project finally felt real.

Maudetown, LLC, is one of Madison, Wisconsin’s newest small businesses, and I couldn’t be more excited to share my finds with the world. My work has always been about harnessing the power of stories, and helping those stories find their unique audiences. This new (well newish–I’ve been selling vintage online since 2010!) venture is the same sort of work. The world is full of beautiful old things–all full of tangible history, personal stories, and imaginative possibilities. My job now is about getting those stories to new homes and caretakers.

Be bold, skip the mall, and let vintage help you tell your story.

Jen on the island of Crete